How to Pick a Branding Agency
Branding is a considerable investment. Hence, before committing to anyone, make sure they are the right one for you. Check out Britt Creative to get started.
Here are the most important issues to look into when deciding on a branding agency:
Initial Impressions
That traditional belief about first impression is spot on. There is so much to know about a company just by how they deal with you at the start of your relationship. Do they look eager to work with you? Do they give you importance in terms of returning your phone calls or replying to your messages? Keep in mind that you will be spending a good amount of time with these people during your project. Look for chemistry and natural rapport not only to make things easier for both sides, but especially to encourage good teamwork and great outcomes.
Size
Does size matter when you’re looking for a branding agency? Yes, but relatively. Naturally, big brands can only rely on big agencies that can satisfy their wide range of branding demands. On the other hand, though large firms can always work with any brand of any size, they cannot provide the focused attention needed by small businesses. Besides, larger agencies also typically cost far more than what smaller enterprises can afford. Check out Britt Creative to get started.
Expertise
Most branding firms offer almost the same services or capabilities, but their differences may be evident in their expertise or in their execution of the nuances of their job. These nuances can be many different things - for instance, improving a messy brand architecture, performing in-depth brand research or using a proven naming system. No expertise means all capabilities are practically useless.
Ultimately, expertise is the ability to address your brand’s unique needs with an array of custom solutions that together comprise a cohesive and compelling brand story.
In the end, it is expertise that can satisfy your brand’s unique needs through a variety of custom solutions that combine to give you a singular and persuasive brand story.
Diverse Portfolio
There is no better way of assessing an agency’s expertise than by reviewing its portfolio. It would be great to hire someone with experience in your particular industry, but even this is not the only factor to be considered. Overestimating the value of such experience is also counterproductive. Branding is a universal process that can be used for any industry. In addition, when an agency focuses too much on just on area, it usually lacks versatility in terms of providing different brand experiences. Also, with an agency that is not within your industry, you can discover new concepts of your positioning and identity.
Comparing Agencies
Finally, consider not just one but a number of candidates and make apples to apples comparisons among them. You can find no other way of determining which of your available options is truly the best for you.
Find out more about this at http://www.huffpost.com/entry/branding-through-customer_b_799316.